http://joelmills.works/portfolio daily 0.75 2016-10-27 https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1477580122624-SU9KFMYFU9IQCB1W7JA8/label_concepts.png Portfolio - Roughneck Redesign Concepts This project was to rebrand and redesign the Roughneck line of products. Roughneck is a legacy item for Rubbermaid, having been around for 30+ years. The Roughneck products are considered a premium product in it's category and markets to customers looking for a product that is going to last. With increasing competitors in the container and trashcan market, the objective was to try and standout at point of purchase by looking like a premium product while trying to stay at a manageable production cost. I was responsible for the art direction, label design and illustrations. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1477580122624-SU9KFMYFU9IQCB1W7JA8/label_concepts.png Portfolio - Roughneck Redesign Concepts This project was to rebrand and redesign the Roughneck line of products. Roughneck is a legacy item for Rubbermaid, having been around for 30+ years. The Roughneck products are considered a premium product in it's category and markets to customers looking for a product that is going to last. With increasing competitors in the container and trashcan market, the objective was to try and standout at point of purchase by looking like a premium product while trying to stay at a manageable production cost. I was responsible for the art direction, label design and illustrations. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1477580266114-7GAMDPI3URVGLN3LXS96/roughneck_tote.png Portfolio - Roughneck Redesign Final This project was to rebrand and redesign the Roughneck line of products. Roughneck is a legacy item for Rubbermaid, having been around for 30+ years. With increasing competitors in the container and trashcan market, the objective was to try and standout at point of purchase while trying to stay at a manageable production cost. I was responsible for the art direction, label design and illustrations. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1462127610109-UYZAQMNLEPGRN83IDIHA/cleaning.png Portfolio - Rubbermaid Cleaning Solutions This projects was to create packaging design for 5 new cleaning products and multiple accessories. Products ranged from cleaning scrub brushes to replaceable pads, creating a total cleaning system. During this time, Rubbermaid was going through a rebranding and I was given first crack at a new design style. For this project, I was responsible for the package design, art direction, illustrations and photography art direction. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1462128388044-LCAIY446GINQIYT00U8V/map_pkg_rndering-02.png Portfolio - Rubbermaid Cleaning Solutions This projects was to create packaging design for 5 new cleaning products and multiple accessories. Products ranged from cleaning scrub brushes to replaceable pads, creating a total cleaning system. During this time, Rubbermaid was going through a rebranding and I was given first crack at a new design style. For this project, I was responsible for the package design, art direction, illustrations and photography art direction. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1462130370929-KROBK0PKEGYA0JNHQG2D/recycling_merch_rendering.png Portfolio - Rubbermaid Recycling Solutions Concept This project was an in store point of purchase concept for a new recycling product Rubbermaid was releasing. The objective was to create a banner and backdrop for the shelving the products would be sitting to to help call attention to why we need to recycle. I was responsible for the design and renderings for the concept. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1467169151684-V607QDK1V7IZKSNZISIX/auto_app.png Portfolio - Ally Auto Financial - Payment App This project was to create a mobile app experience for Ally Auto financial customer to be able to make their car payments, check account status and contact the Ally help centers. This was actually a redesign of the original app that I designed 2 years earlier. I was responsible for the IA, design and layout of the app. We also have multiple rounds of usability testing, which I supplied interactive prototypes for testing purposes. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1467170603449-MLLM0LV494K0730B3OC8/auto_storefront.png Portfolio - Ally Financial Auto Redesign This project was a complete redesign of the Ally Auto storefront page, making it responsive adding new mobile products that were recently completed. I was responsible for the aesthetic of the redesign as well as all illustrations and iconography. I also collaborated with an IA and a content writer on page layout and page content. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1467170615126-D7WFCG4JGA00XE2P4K9B/auto_payments.png Portfolio - Ally Auto Make A Payment This project was a part of the Ally Auto redesign. We were to create a responsive page that teaches the user how to make car payments using Ally Auto's payment options. I was responsible for the aesthetic of the redesign as well as all illustrations and iconography. I also collaborated with an IA and a content writer on page layout and page content. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1462123371354-BFL9AWZUHUZO1UH3YZIT/auto_storefront_homepage.png Portfolio - Ally Auto Storefront This project was to redesign the Ally Financial Auto storefront page. The guidelines were to create a new, updated design that met modern web standards and brought the Ally Financial web experience into the responsive age. I was responsible for the aesthetic of the redesign as well as all illustrations and iconography. I also collaborated with an IA and a content writer on page layout and page content. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1462124275244-T66JGA0EYJZ6STTUN5GC/email_unhappy.jpg Portfolio - Ally Auto Financial - Email Blast This project was to create a on-boarding experience for a new Ally Auto Finance customer. I worked with an IA and a content writer to produce a variety of materials, including physical collateral, email blasts and an app experience to help get customers quickly signed up to make their car payments. I was responsible for the design of all illustrations, digital renderings, collateral layout and design, iconography and design aesthetic. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1467171461754-8DCEQJ2GAGTKUUETU04Q/buzz_foldout.png Portfolio - Ally Auto Financial - Brochure This project was to create a on-boarding experience for a new Ally Auto Finance customer. I worked with an IA and a content writer to produce a variety of materials, including physical collateral, email blasts and an app experience to help get customers quickly signed up to make their car payments. I was responsible for the design of all illustrations, digital renderings, the collateral layout and design, iconography and design aesthetic. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1462125973645-ZB29NGDS02KEZH041XNU/buzz_folder.png Portfolio - Ally Auto Financial - Dealership Folder This project was to create a on-boarding experience for a new Ally Auto Finance customer. I worked with an IA and a content writer to produce a variety of materials, including physical collateral, email blasts and an app experience to help get customers quickly signed up to make their car payments. I was responsible for the design of all illustrations, digital renderings, the collateral layout and design, iconography and design aesthetic. https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1462122216135-JGSL2LV9XZRD7PHRJPAX/Ally+Auto+Finance-Vehicle+Financing%2C+VSCs%2C+Tools%2C+Tips+%26+More+%2820160501%29.png Portfolio https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1467171818293-42KKX31Z5VZCXZS39GC7/corp_home.png Portfolio - Ally Corporate Finance Homepage This project was a complete responsive redesign of Ally's Corporate Finance homepage. I was responsible for the design, prototyping, and photography of the site. http://joelmills.works/work daily 0.75 2017-01-05 http://joelmills.works/allycareers daily 0.75 2017-01-06 https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483740725451-P8GY0O6PSTA76WFNUCPG/careers1.png Ally Financial Careers Redesign https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483740725451-P8GY0O6PSTA76WFNUCPG/careers1.png Ally Financial Careers Redesign https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483741220572-0RW2Z2XZWQ4HAJVTIFKJ/careers2.png Ally Financial Careers Redesign https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483741220326-YZ0OZ3ZWL7K57Y81TJ1O/careers3.png Ally Financial Careers Redesign https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483741882130-4OMZUY6KWLKLIYM8CICS/careers4.png Ally Financial Careers Redesign http://joelmills.works/work-1 daily 1.0 2026-06-29 https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483577598336-XD6CDHZK5M7ORS63GU99/twist1.png Work - Twist Action Mop Sleeve Printed on a card stock with a matte varnish finish https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483576705691-IV8PJ7P7T1PPLUFXIRPJ/roughneck_tote.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483578422232-HXF8AF9BAOH182G7VVX2/recycling_merch_rendering+copy.png Work - Instore Shelf Mockup https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483582813884-JLTILKINRCBAC2858ACP/email_unhappy.jpg Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483576588039-PPADTYLWIHPTX3SQCB2F/2.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1483582998921-6KP341ZCHF11OVW158SZ/buzz_foldout.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1524438358031-1BBHE3SEL3K1WYG4P8QI/ww.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1524438447420-Q6SWU3NSPBDXFV63Y98I/homepage.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1524439141627-RB8EUN3J4LV3CZRQ0E4P/choicecuts.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1524534308464-DLIH7U3IYSW4FEVPHCAV/Artboard+Copy+7.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1524583735990-CZUI4CV3HYO6CZMLGIPR/cleaning3.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1629383989326-DOAFBLQU5TKIJS0I745K/Asset+6.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1782698531434-CU2JZDAL5D3M9CCB6KX6/design_language_truist+%284%29.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1782698547365-HD7SXCXFVMPFO1RVI5Z0/design_language_truist+%285%29.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1782697278936-UVSH7EZ6YVS9RYXY0561/design_language_truist+%283%29.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1782701047425-L94U1NS6MVDK34S67RSA/design_language_truist+%286%29.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1782701179596-87UVB0YMRMJGNDSPGDI8/ally+homepage.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1782701536208-SZ7CXR8LQPKYSOY7AEAU/ally+money+mindfulness.png Work https://images.squarespace-cdn.com/content/v1/5722ce804c2f85c3ba3cc967/1782702153701-1F7C9IP0093JUW6D0AC3/ally+money+mindfulness+%281%29.png Work http://joelmills.works/contact daily 0.75 2017-08-24